Twinset is the creation of an inspiring woman who has worked in the film industry for over 10 years: Alex is a cinematographer with a keen eye for light, form, space, cinema and all things beautiful, her work brings a new approach to the worlds of fashion, beauty and lifestyle.
Alex was quick to establish herself as a cinematographer after graduating top of her year at the National Film School. She launched her career by lighting a cinema commercial for Stella Artois which was in competition for the Oscar Shorts and followed by work on commercials for prestigious brands such as Guinness, The Guardian, The Times, Ford, Renault, and Vespa (to name but a few) as well as dramas and documentaries.
Bridging the gap between photography and cinema, Twinsets success lies in promoting brands with stronger and more narrative-led, well constructed pieces of work that resonate and stay with the audience: each piece being memorable and providing a unique experience.
The venture started with a teen-targeted campaign for Topshop, quickly followed by an elegantly choreographed film for Temperley, showcasing the Autumn/Winter 2012 collection with a bit of London gumption. 2013 started with a Wella hair commercial for the Turkish and worldwide market. Twinset is currently in discussion with a major jewelry brand.
Alex has won many awards and her experience of filming with I-D magazine, AnOther, Pret a Porter, Armani and Vogue and iconic figures such as Tilda Swinton and Al Pacino.
Whether Twinset is in London, Mumbai or Rome, rest assured wherever the camera is, she is always in the same place wanting to promote film, beauty and fashion into a more tailored and aspirational space.
Twinset brings a fresh approach to creating television commercials and indents and visual content for instore and online.